But how good are Blendtec blenders with food? Consumer reports tested Blendtec's countertop total blender and 40 other blenders putting them through a battery of tests.
"We evaluated how well they made icy drinks and smoothies, crushed ice, and grated cheese, as well as puréed," Dan DiClerico said.
Crushing ice didn't come easy for all the blenders. With this one, even after a minute, hardly any of the ice was crushed.
And testers also use ice to check durability. Several blenders failed the test.
"On some the gears broke, while with others the motor burnt out and they wouldn't even turn on," DiClerico said.
And the task of grating cheese separated the great from the not-so-great.
"You can see there's a lot of fine cheese and very little waste. And with this one, there's very little fine cheese but several chunks, as well as medium pieces," Cindy Fisher said.
So how did the Blendtec do?
"The Blendtec blender did rate very good in our tests. But it costs $400," DiClerico said.
The good news - testers found a best buy that did just as well for one-tenth the price. It's this Oster, which goes for just $40.
There's also a blender recall you should be aware of.
The Haier commercial model HB 500 BSS was recalled due to the risk of laceration from a faulty blade assembly.
If you have this blender, you can call Haier America at 866-327-6147 to receive a free replacement blade assembly.
