The TTLA at Whole Foods includes tempeh tofu fakin bacon.
A Facebook post by entertaining food blogger Tabitha Brown attracted over a million views.
A few weeks later the TTLA sandwich is being sold at Whole Food stores all over.
Tofu bacon can be a tough sell but even skeptics at the Whole Foods in Fig Garden had their frowns turned upside down. And it's clearly passed the pop-up taste test.