People are posting photos of their red and sunburned heads and shoulders, which they claim happened while wearing The Honest Company's broad-spectrum, SPF 30 honest sunscreen lotion.
Broad spectrum SPF sunscreen is defined by the American Cancer Society as sunscreen that has been tested and shown to protect against both UVA and UVB rays.
The sunscreen is currently rated 2.9 out of 5 stars on Amazon. Many of the reviewers shared similar images of harsh sunburns.
"We were all extremely burned! Especially my little 2 year old! She had blisters on her shoulder! It is so sad! Worst product ever!" wrote Amazon user Jaymie Chapman.
"My daughters back looked like a tomato and even blistered in one spot! I started talking to friends about it and turns out they had the same problem," wrote Amazon user frogger90.
Just heard the @honest sunscreen drama. Glad I'm not the only 1 who noticed it doesn't work. Melanoma Survivor + Burn = Unhappy Camper!!— Betsy M (@ahhbets) July 31, 2015
The Honest Company provided ABC with the following after receiving criticism over their sunscreen:
- Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration's (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA's highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.
According to the Skin Cancer Foundation, one blistering sunburn in childhood or adolescence can double a person's chances at developing melanoma later in life. The foundation recommends that people should seek shade, cover up with clothing including a wide-brimmed hat, and wear UV-blocking sunglasses in addition to wearing sunscreen when spending time outside.
The Honest Company posted the following statement to its blog Monday night, saying their sunscreen passed all SPF 30 testing requirements, but that they are reaching out to those who have been posting complaints on social media.
- "Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children - Honor, Haven, Luke, Evie, and Poppy - at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest
We have a dedicated team of Honest employees, parents, and partners who carefully reviewed our Sunscreen product to make sure that it meets our highest standards prior to release. Our previous Sunscreen formulation had a 40-minute water resistance and customers told us that it didn't apply as easily as they would've liked. Based on our own experience and consumer feedback, we redesigned our Sunscreen Lotion for 80-minute water resistance and an improved formulation that allows for easier application and a lighter-weight feel.
We've gone through extensive third-party testing in accordance with government regulations and our Sunscreen Lotion passed all SPF 30 testing requirements. It also received the best score possible from the Environmental Working Group (EWG). We care about taking every precaution possible to ensure that your product experience will keep you healthy and happy.
That said, what matters most to us is your trust and confidence. We're passionate about living up to your expectations as much as our own. We've personally picked up the phone to speak with many of you who have called our customer service hotline. Our team is reaching out to everyone who has posted on social media to assure you that we're committed to your safety and satisfaction. For those who have expressed concerns about our Sunscreen Lotion, we want you to know that we hear you and we're here for you. As always, we'll do what it takes to make it right. You can reach us at: 1.888.862.8818."
Jessica and Christopher