LeBron James still has the most popular jersey, part of the reason why the Los Angeles Lakers remain atop the team rankings based on sales made at NBAStore.com from October through December.
Antetokounmpo was No. 2 jersey on the sales list, followed by Golden State's Stephen Curry, Tatum, Houston's James Harden and Doncic.
Also in the top 10 in jerseys are a pair of players on new teams -- the Los Angeles Clippers' Kawhi Leonard and the Lakers' Anthony Davis -- in seventh and eighth. They're followed by Philadelphia's Joel Embiid and Brooklyn's Kyrie Irving.
New Orleans' Zion Williamson sits at No. 15 in top jersey sales, notable because the No. 1 overall pick from the 2019 draft has yet to make his regular-season debut. The Pelicans believe that will happen Wednesday against San Antonio.
Boston is No. 2 in team merchandise behind the Lakers and Philadelphia is third. NBA champion Toronto was fourth, a franchise best, followed by No. 5 Milwaukee.
The rest of the team merchandise top 10: Golden State, Houston, Chicago, Miami and Brooklyn. The Nets made the top 10 for the first time since 2014.
How much do Lakers and Rockets rely on their dynamic duos?
As the Lakers and Rockets get ready to face off, check out how each duo impacts its team.