A group of investors is set to open Fort Washington Fitness Friday at 4:00 in the morning. The owners will honor the memberships of former gym members. They have hired many of /*Gold's Gym*/ trainers and instructors.
The new owners hope to lure many old members back, by offering the same classes and familiar faces.
Mark Gleaton said, "There's a very social aspect to the fitness industry to being a member of a club. People join to get healthy but they stay for the social interaction."
Neighboring businesses are thrilled to see the gym re-open. They say foot traffic drastically declined once Gold's went out of business.
The new owners plan to unveil a marketing plan to not only keep current members, but also recruit new ones.
