Toys R Us is now open around the clock until Christmas Eve.
The store is about to complete its first 24 hour day. They'll end up going 112 hours straight before its all said and done.
You might be thinking why the heck would this place be open around the clock and more importantly - are they making any money?
And apparently the answer is yes. The CEO of the nation's largest toy retailer says people do shop overnight and early in the morning.
Of course they're big Black Friday players, and this year they opened up an hour earlier than last year.
For the toy business this is the biggest time of the year, with fourth quarter profits making up to 70-percent of their bottom line.
Stores that are not open 24/7 but have some extended holiday hours here in the Valley include places like Macy's, JC Penny's and Kohl's.