"Put that gun on the deck right now." Losing hair doesn't seem to have hurt "Cop Out" movie star Bruce Willis' career.
But hair loss is traumatic for many people, according to a Consumer Reports survey of more than 8,000 subscribers.
"We asked people a broad spectrum of questions as to what worked and what didn't when it came to treating pattern baldness," Tod Marks said.
A prescription drug was by far the most effective treatment for men - though not available for women. It's called Finasteride, known under the under the name brand name Propecia.
"When it came to Finasteride, 27 percent of those men we surveyed said it was very effective, and another 41 percent said it was somewhat effective. So there's more hope with Finasteride than there is with almost anything else," Marks said.
The only other FDA-approved treatment for hair loss is Minoxidil, also sold as Rogaine. It's approved for men and for women in lower doses.
"Only four percent of those surveyed said it was very effective at treating hair loss."
Dr. Robert Bernstein treats many patients for baldness.
"Of the two, Propecia is a lot more effective. But we use both in many patients," Dr. Bernstein said. Including one patient. Here are before and after photos.
