"Madera is such a nice community. It's not "big city," but it's all family oriented right here," said Manuel Perez.
People on Yosemite Avenue came bundled up and many brought blankets to help fight the chill. "Nice and warm so the kids are nice and warm and not complaining," said Sasha Tolmosoff.
Even though it is chilly outside, 9 year-old Julian Gomez and his brother love this North Valley tradition. "All the lights and all the cars and stuff," said Gomez.
The 20th annual parade has continued to grow with more floats added every year. "To be in the parade you have to have a minimum of 100 lights on your entry, everybody has lights on it and most of them go way over," said organizer Jim Bryan.
Organizers say the event gives an economic boost to downtown businesses.