"Canstruction" in Fresno raises awareness, fights hunger

FRESNO, Calif.

The 10 foot by 10 foot structures were designed and built by teams from area businesses and schools and are now on display at Riverpark as part of the valley's first ever "Canstruction" competition.

More than 18,000 cans were used to make the structures which now have a chance to compete against other "Canstruction" creations nationwide.

The theme of this year's event was "building youth, building community" and one team of local marketing professionals used building blocks to spell out a message.

"It says a healthy community begins at square one. So what it says and what it actually physically is are both metaphors and represent the theme, we believe," Melissa Olson of JP Marketing said.

Judging will be held Sunday -- and the structures will be on public display next weekend at Riverpark.

The valley "Canstruction" event is part of an effort to raise awareness about the importance of afterschool programs, celebrate the work of designers and fight hunger.

After the exhibit ends all the food will be donated to the Community Food Bank.

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