Gillette not renewing contract with Tiger Woods


The company used Woods and dozens of other athletes as part of its three-year Gillette Champions marketing program. Gillette says it is phasing out that program and not renewing the contract with Woods and several other athletes as a result.

Gillette stopped using Woods in its ads after details of his infidelities became public last year. A company spokesman says Woods won't be associated with Gillette as of the end of this program.

The company is keeping some of the athletes from the program -- such as New York Yankees Derek Jeter and tennis star Roger Federer -- for local marketing programs.

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