New Barbie features permanent tattoos

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Tokidoki has designed a new doll, featuring tattoos on her neck, which run across her chest, then down her arm.

Mattel teamed up with the Japanese inspired lifestyle brand to come up with the doll which is also has pink hair and wearing a black top with signature skull heart and bones.

This isn't the first time Barbie has been seen with some "ink," but with the first doll the tattoos were only stickers -- and removable.

Some parents say the doll's fashion sense and upper body tattoos are setting a bad example for young children.

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