Many college students are finding it - offensive. But, the opposition hasn't stopped Smock after forty years on the road.
Jed Smock, 69, is a man on a mission, for most of the year he's on some college campus, somewhere in the US, telling students what they don't want to hear.
"You deserve hell," he yelled to the crowd.
You heard right, and if you can't hear it, you can read it on his brightly colored sign. He preaches a message of salvation through Jesus Christ. But his method is highly controversial.
Jessica Blackburn, a Fresno State freshman, is incensed. She said, "It's a little hard to believe that campus police haven't kicked him off yet, but it's free speech? Yeah, but I think what they're preaching is over the top. It could easily be called bigotry."
Fresno State sophomore Sean Kiernan is also upset. He said, "Even the Christians on this campus. Even the religious people, think this guy's nuts."
Brother Ked admits, he is confrontational, but he hasn't always preached hellfire and brimstone. At one time he was a self-proclaimed atheist teaching US history at the University of Wisconsin. "I ended up dropping out and living on a hippie commune in Africa where I started reading the bible, and that's what really made the difference."
Brother Jed supports himself and his wife and children through private donations and collections at churches where he preaches. His confrontational style doesn't make many immediate converts, but he says he's just planting seeds. "My prime convert is my wife. She was a student at the University of Florida in the late seventies who used to come out and mock me and make fun of me and the first words I ever said to her, I pointed her out of the crowd and said to her "repent of your sins you wicked woman."
It wasn't the first time he'd said such a thing, and it certainly won't be the last. After four decades on the road, Brother Jed doesn't plan to stop anytime soon.
