The first record try will take place on Saturday at noon - with the most people dyeing eggs. The record is 607 people. The smile on Easter team will attempt the egg-dyeing record at Boomers! Family Activities Park.
The address is 7354 north Abby Street in Northeast Fresno.
Each project is undertaken by students in the "Strategic Marketing" class taught by Dr. William Rice of the Department of Management and Marketing in the Craig School of Business.
Every semester, Rice's students are assigned to conduct major marketing campaigns. In recent years, students have promoted everything from the largest recycled Bulldog to last year's unsuccessful effort to stage the largest water balloon fight that drew thousands to campus.
The projects usually benefit a charitable cause, are free and open to the public and rely on donations and sponsorships rather than public funds.
Website - http://www.fresnostatenews.com/