The "NoH8" photo campaign has taken thousands of pictures of people in unique poses.
Images have been seen around the world - pictures of everyday people including celebrities fronting a NOH8 tattoo on their cheeks and duck tape over their mouths, symbolizing voices being silenced after the passage of Prop 8, the 2008 state ballot measure banning same-sex marriage.
"We saw a unique opportunity of a way to create a voice and the community really surprised us with the way they got involved," photographer Adam Bouska said.
Bouska is the man behind the lens and has taken more than twenty-five thousand of the iconic pictures, including a familiar face to many Fresnans - former Grizzlies pitcher Matt Cain.
"It's definitely overwhelming to see so many people come out but it's kind of a grown responsibility, everyone has this voice and a story they came to share," Bouska said.
After almost four years of waiting Fresno is finally getting its closeup.
"I've worked for 9 months trying to get them here on certain dates and we went back and forth til we finally found a date this year," Chris Jarvis said.
On Friday, two hours before the start of the photoshoot, dozens of people were lined up outside the big red church. Money raised goes towards promoting awareness for same-sex marriage.
In Fresno, Prop 8 passed by almost 70 percent of voters in 2008. Now since then public acceptance of gay marriage has grown but there are some who say this campaign actually silences their religious freedom.
"Just the title itself, no hate they're saying that if you oppose same sex marriage, you're hateful, by definition," Prop 8 supporter Steven Williams said.
Williams helped lead Prop 8 efforts in Fresno. He says opponents of gay marriage were harassed for their beliefs.
"The fact is that Prop 8 supporters were intimidated, they were threatened, their lives we're threatened because they were supporting it," Williams said.
"It's about civil rights, so we want you to maintain your religious freedom but at the same time, we want the same equal rights in America," Jarvis said.
While people get their pictures taken, many feel part of a pop culture phenomenon.