New standard for sweeter oranges

August 31, 2012 12:03:27 AM PDT
The taste of California oranges will soon get even sweeter.

Orange marketers say they will start using a new standard that will improve the fruit's sweetness. The new standard measures differently the sweetness to acidity ratio in navel oranges, resulting in better taste.

Marketers are hoping sweeter oranges will lead to more people consuming the fruit. The new standard will be in place in the coming orange harvest season.