More than 500 volunteers help up with the event every year. Along with the rodeo action, fans can also catch concerts on both Thursday and Friday nights.
Chuck Rigsbee of the Clovis Rodeo said, "It's very family oriented. It's a little spice of the old west. The events are all based on little cowboy activities they do every day."
Organizers say the money raised at the rodeo benefits a number of local non-profits.