"The better job that we do now and contain the spread of the coronavirus, the faster we can recover and the faster we can return to our normal lives," he said in a news conference from his home.
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Brand said the city will continue to monitor the COVID-19 outbreak to determine if the order will need to be extended again.
Residents can still go to work or run essential errands during the emergency order, but are encouraged to remain at home as much as they can.
Brand said the decision was made after weighing several factors.
"I know that Dave Pomaville, the county health director, is concerned that Fresno could be an epicenter for this epidemic," he said.
City leaders also weighed the employment, housing, and economic ramifications.
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As a former property management company owner, Brand is aware of the stresses the decision is causing both tenants and landlords. Still, he says the measure is necessary after the dramatic rise in local COVID-19 cases over the past week.
"What you're going to see in the coming days and coming weeks is an escalation, unfortunately, and the more we do now to flatten the curve- the better we're going to do down the road."
Doug Dart owns a real estate and property management company. He's keeping homeowners updated daily on the evolving situation and their options.
"We don't know what's going to happen. This happened after March 1st, so really April 1st will be the first time that rents will come due, and we'll see how many people tenants wise will look at it and say and say OK we're not going to pay our rents this month," says Dart.
Based on the City of Fresno's newest emergency measure, landlords cannot charge late fees or interest fees as long as tenants notify them of their specific situation and provide proof of a loss of income due to the coronavirus. In addition, both housing and commercial property tenants cannot be evicted due to non-payment, if it's COVID-19 related.
Although housing is his business, these days, Dart is doing a lot more reassuring than ever before and thinking in creative new ways.
"There's some money in their accounts for deposits that may be switched over to help them pay for rent or pay their mortgage during that month. And we can recoup it later when some of the tenants get their jobs back if they get their stimulus money, unemployment, things like that," says Dart.
The city of Fresno is available to help residents navigate housing and other concerns. If you need assistance, you can call 311 from any phone.
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Over the last week, city officials have continued to clarify which essential businesses can remain open. Officials said it will release an updated list of essential and non-essential businesses every Tuesday and Friday.
Businesses that WILL remain open:
Businesses that WILL NOT remain open:
*Childcare facilities providing services that enable employees exempted in this Order to work as permitted. To the extent possible, childcare facilities must operate under the following mandatory conditions: (1) Childcare must be carried out in stable groups of 10 or fewer ("stable" means that the same 10 or fewer children are in the same group each day); (2) Children shall not change from one group to another; (3) If more than one group of children is cared for at one facility, each group shall be in a separate room. Groups shall not mix with each other; (4) Childcare providers shall remain solely with one group of children.
**Sales Offices and Model Homes can be open by appointment only. An appointment consists of one sales associate and one family (defined as immediate family who currently lives in the same residence and less than 9 individuals) at a time in the sales office or any model home. Have enough hand sanitizers for the employees and the customers. Disinfect the sales offices and model homes prior to opening each day.
***Schools for purposes of facilitating distance learning or performing essential functions (including but not limited to administration and provision of community meal programs), observing social distancing and hand cleaning.
For more news coverage on the coronavirus and COVID-19 go to ABC30.com/coronavirus