"The gas prices are going to be what it is, you have to take it in stride and keep going, you can't let it get you down," said Dana Bentley, who shopped with his daughter and wife.
Though the sluggish economy didn't keep people from celebrating, it did affect how some spent their money on cards and gifts. "I just got my mother one, instead of my grandparents and everyone," said Student Ellie Berg.
In an exclusive Action News poll conducted by Survey USA recently, 61 percent of people surveyed said the cost of gas has caused them to change their daily routines a lot. Still, when it came to mom some pulled out all the stops.
Business was brisk at D & L Roses in north Fresno as people looked for the perfect flowers to give to mom. There, workers said it didn't seem like people were cutting back. "We're seeing a lot of people come out today and we're really pleased about that. We've had a very busy day today and yesterday as well."
Gina Torres celebrated Mother's Day with her mother, grandmother, and great-grandmother at Fig Garden Village. Though she didn't buy gifts this year, Torres said no one got cheated.
"It's more about coming together as a family, not necessarily who's getting what. So I don't know if it was that much different. Mother's day is special for us. So we do whatever we can to spend it together," said Torres.