Mathews Harley Davidson handed out donated toys to kids in need with a little help from Santa.
This year the giveaway was specific to the dealership's neighborhood elementary school - Susan B. Anthony.
Dozens of families lined up in the rain to get the free toys and a free hot lunch.
"They did a weeklong math project to decide how many kids were in the homes that weren't at the school. So we're not only serving the kids at the school, but we're serving their siblings also," owner Cara Mathews said.
Nearly 70 kids won a brand new bicycle or tricycle in a raffle as part of today's giveaway.