It gave attendees a first look at a new marketing campaign created as a result of new research from credit card companies on how people spend money in Fresno County.
The campaign kicks off this month with new radio and television commercials. The advertising will air locally and across the state, as well as in direct-flight cities to Fresno.
"When we get through with this program is that you will fall in love again with this destination that you live and work and play in or that you will fall in love for the first time with this destination that you live and work and play in," said Layla Forstedt, CEO of Fresno Convention & Visitors Bureau.
The financial impact of tourism is viewed by many as an untapped resource in the Central Valley.
Hotel room taxes alone contributed $10 million dollars into the City of Fresno's general fund last year, compared to $9 million in 2011.