Former House Speaker Newt Gingrich says McCain has to make the case that he's different from President Bush and better than Barack Obama on the economy. Gingrich says, quote, "If he doesn't win that case, it's all over."
Some say the media aren't giving McCain a fair shake. And some say the campaign should have sought to plant doubts about Obama's past associations months ago, rather than wait until the final weeks. Doing so now, they say, makes McCain come off as angry, grouchy and desperate, playing into Democrats' hands.
According to longtime Republican consultant Alex Castellanos, McCain "doesn't need an attack strategy, he needs a comeback strategy."